Through the generations, the marketing process has evolved from word-of-mouth to newspaper advertisements to interactive digital media. In the contemporary climate of consumerism, new goods and services face a competitive market. With accessible social media and easier access to consumer insights, marketing strategy makes all the difference.
The following 10 Best Online Masters' Degrees in Marketing builds students' skills in researching and analyzing consumer and market data and applying these insights to strategic marketing campaigns. The programs listed cover areas of marketing such as advertising, branding, communications, digital and social media, the global market, and public relations. Each degree is completable fully or partially online, enabling students to keep their day jobs as they advance their abilities.
Individuals with graduate degrees in marketing may pursue a variety of relevant roles. They may write ad copy, manage social media accounts, write press releases, analyze and report on consumer data, plan promotional campaigns, or develop pricing strategies. According to the U.S. Bureau of Labor Statistics, marketing admin earned an average salary of $132,620 in 2018. The demand for marketing managers is growing at a projected rate of 10 percent, which is faster than the average rate across all industries. Marketing is as essential as ever in today's economy, and those with contemporary, tech-savvy skills are needed to help keep up with ongoing innovations and advancements.
Explore these promoted online degree programs.
These top, accredited schools offer a variety of online graduate degree programs. Figuring out where to apply? Consider one of these online Master's or PhD programs.
