Online master's in internet marketing programs are popping up all over the World Wide Web to help digital gurus working full-time find the right résumé algorithm for redirecting into managerial careers. Clicking into MBA or MS courses can deepen marketers' knowledge of tactics like search engine optimization and reciprocal linking to build thriving online brands.
Corporations increasingly need good digital strategy since Time reported 3.2 billion internet users, and potential customers, worldwide. By 2021, Forbes expects that U.S. businesses will spend $120 billion total, or 46 percent of their whole advertising budgets, on internet marketing. According to Business 2 Community, average revenue per click from Google rose rapidly by 20 percent from 2016 to 2017! Affordable online internet marketing master's training can share the tricks for maximizing conversions in profitable e-commerce leadership.
Explore these promoted online degree programs.
These top, accredited schools offer a variety of online graduate degree programs. Figuring out where to apply? Consider one of these online Master's or PhD programs.
10 Most Affordable Master's in Internet Marketing Online in 2021
Other Master's in Internet Marketing Online Degree Offerings
Online MBA, Digital Marketing Specialization
Average Graduate Tuition: $14,328 per year
University of Illinois at Urbana-Champaign
Illinois MBA Specialization in Digital Marketing Online
Average Graduate Tuition: $15,286 per year
Online MS Digital Innovation in Marketing
Average Graduate Tuition: $15,768 per year
Full Sail University (Only possesses national ACCSC accreditation)
Master of Science in Internet Marketing Online
Average Graduate Tuition: $16,401 per year
Online Benedictine MBA with Internet Marketing Concentration
Average Graduate Tuition: $17,168 per year
Master of Science in Marketing: Digital Marketing Concentration Online
Average Graduate Tuition: $17,550 per year
Southern New Hampshire University
Online MBA in Internet Marketing
Average Graduate Tuition: $18,810 per year
Fairleigh Dickinson University
MS in Digital Marketing Online
Average Graduate Tuition: $21,564 per year
Online MBA Marketing Communications & Digital Marketing Concentration
Average Graduate Tuition: $28,800 per year
Digital Marketing and Data Analytics MA Online
Average Graduate Tuition: $30,024 per year
Online Master of Science in Digital Marketing and Design
Average Graduate Tuition: $48,507 per year
Careers in Internet Marketing
Earning internet marketing master's online diplomas qualifies post-grads for virtually all public and private sector jobs concerned with enhancing organizations' Web presence. Mid- to upper-level positions, including telecommuting opportunities, are available in varied disciplines like pay-per-click advertising, email marketing, inbound marketing, and blogging. Master's degrees can have even more hiring power when partnered with industry certifications. For instance, the Data & Marketing Association created a 17-module webinar to become a Certified Marketing Professional (CMP). The Professional Certified Marketer (PCM) program includes a 120-question, $249 digital marketing exam from the American Marketing Association. Scoring at least 70 on an hour-long exam from DigitalMarketer could add Certified Content Marketing Specialist (CCMS) to your Mozilla badges. Online platforms, such as Google AdWords, HootSuite, Bing, and HubSpot, also have credentials. Let's explore some sample careers where master's in internet marketing online students excel.
Internet Marketing Manager- The most obvious job choice for online internet marketing master's graduates involves establishing digital campaigns on diverse outlets to persuade users into purchases. CareerOneStop states that the 194,300 U.S. marketing managers research market trends, create customer profiles, develop email lists, set e-commerce prices, negotiate ad contracts, plan online sweepstakes, hire promotional staff, and generate leads.
Social Media Director- Since 83 percent of Americans use networking platforms like Facebook, Instagram, and Tumblr according to Hootsuite, social media jobs are growing to turn company followers into paying consumers. Directors with a master's in internet marketing online would be equipped to plan Twitter campaigns, market products in posts, recruit web-savvy staff, connect to influencers, upload video content, and analyze benchmark metrics.
SEO Consultant- The Search Engine Journal reports that Google users conduct 63,000 searches per second daily, so an internet marketing master's online would prove beneficial in SEO. Consultants boost search engine ranks by targeting long-tail keywords, optimizing web design, building links, researching competitors, analyzing site analytics, suggesting copy edits, writing calls-to-action, using white hat strategies, and addressing penalties.
Content Marketing Strategist- Recognized for America's 68th best job with 19 percent growth by CNN Money, content strategists foster brand awareness by overseeing the development of online posts that attract clicks. Getting an online master's in internet marketing could help set messaging strategy, analyze web traffic, direct editorial calendars, hire freelance writers, properly format HTML, brainstorm user engagement ideas, and monitor blogs.
Salary Potential
Cheap internet marketing master's online study will likely generate high ROI because the Bureau of Labor Statistics reports a mean salary of $144,140 for marketing managers. That's significantly higher than median master's wage of $1,380 per week. The top-paying industries for marketing management are oil extraction at $190,310, financial investments at $182,180, and computer manufacturing at $179,040. The U.S. News & World Report recognized marketing managers for the United States' 14th best-paid job. According to Moz, internet marketing careers have a median salary of $84,000 overall. Titles related to search engine optimization have the highest mean at $102,000. On Salary.com, digital marketing directors report median pay of $152,635. Other six-figure averages include $120,668 for copywriting managers, $121,242 for e-commerce strategy directors, $157,975 for interface design directors, $148,984 for web product managers, and $227,827 for Chief Marketing Officers.
Related: 5 Most Affordable PhD in Marketing Online Programs
Job Market Outlook
Internet marketing master's online degrees foster all five of the most in-demand skills outlined by HubSpot: digital advertising, social media, web development, content strategy, and mobile design. The cited study from Bullhorn showed that 64 percent of companies face a shortage of internet marketing candidates. Graduates enter a booming market where the Department of Labor predicts 10 percent job growth for 22,100 more marketing managers by 2026. Market research analysts will see much faster-than-average growth of 23 percent to bring total employment to 733,700. Top executive jobs like VP of Marketing will be tougher to enter with a 10-year jump of 8 percent. In August 2017, Forbes highlighted New York City, Los Angeles, San Francisco, Chicago, and Boston as the best cities for marketers. Consider the above online master's in internet marketing to avoid selling your digital dreams short.
Still Looking for the Right Fit? Discover Similar Programs.
Additional Sources:
TimeForbesBusiness 2 CommunityCollege Navigator
GSH StaffJuly 2018
