Credit: 10 Most Affordable Master’s in Marketing Online
Marketing is a field that is constantly changing. With technology, social media, Big Data and other factors, it's evolving at a rapid pace. For professionals interested in a career in marketing, an online master's in marketing can help bridge the information gap. While the fundamentals of marketing may remain the same, earning an online marketing degree can expand your knowledge of the industry. You can also build upon previous educational and work experiences to create a career based on experience and advanced concepts.
The Bureau of Labor Statistics (BLS) reports there are more than 270,000 people employed as marketing managers in the U.S. with amedian annual income of $142,170. Managers in the top 75th percentile or higher can earn upwards of $191,760.
For most master's graduates with an online marketing degree, their career could begin as marketing specialists. The nearly 700,000 people employed as marketing specialists or market research analysts have an annual median salary of $65,810.
However, it can be difficult to find affordable online marketing master's programs. Many students who are interested in earning their master's in marketing online are generally professionals already working in the field, so their needs may be different from on-campus students. That's why online marketing master's programs, such as the ones listed below, are critical for advancing your education.
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These top, accredited schools offer a variety of online graduate degree programs. Figuring out where to apply? Consider one of these online Master's or PhD programs.
10 Most Affordable Master's in Marketing Online 2021
Why Should I Get a Master's in Marketing?
Since marketing is an important aspect of business, every company needs skilled marketing professionals — regardless of the industry. Some reasons to get a master's in marketing online include:
Increase your skillset. If you're in a marketing position and did not study marketing in depth as an undergraduate student, pursuing an online marketing degree will prepare you for all the techniques and strategies used in your day-to-day tasks.
Increase your salary. As with most professions, you're more likely to earn a higher salary if you have an advanced degree. For example, the median salary for a marketing manager is $142,170, but if you earn your online master's in marketing, you may be able to earn in the 75th percentile or higher, which has an annual salary of $191,760.
Advance up the career ladder. If you have a bachelor's degree, you may be able to get such positions as marketing specialist or marketing coordinator. However, if you earn your online master's in marketing, you'll increase your opportunities of moving into marketing manager and chief marketing officer roles.
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Admission Requirements
Depending on the college or university you've chosen to complete your degree, you might need to take a graduate admissions test, like the GRE.
Once admitted, if you did not major in a business discipline, you may need to take additional business courses. If you completed a business discipline in a field other than marketing, you may also need to take additional marketing courses.
Since these requirements vary by university, you'll want to review each college's requirements as you go about making your decision on which university to attend.
Career Outlook and Salary
There are many career options you can choose once you've earned your online master's in marketing. Among these are copy or content writer, marketing research analyst, marketing specialist, marketing coordinator, marketing director and chief marketing officer. You can also focus narrowly on digital media or social media.
The job outlook is good for graduates of online marketing master's programs. The BLS projects a faster than average growth rate of 6% for marketing managers. There are even more opportunities for market research analysts. Even though there are already close to 740,000 people employed in this profession, the projected growth rate for market research analysts is 18%, with an additional 130,000 jobs expected to be added by 2029.
Concentrations in an Online Master's in Marketing
Depending on your career goal, you can choose from severalconcentrations or areas of study for your online marketing degree. Not every college offers every concentration. So it will help you narrow your list of possible universities if you already know in what area you'd like to specialize.
Marketing Communications — As marketers engage customers on more channels and platforms, having a consistent message across all these avenues becomes more important. This concentration focuses on developing consistent communications strategies across all avenues, whether it's advertising, public relations, sales, social media, etc.
Global and Multicultural Marketing — As the borders for conducting business have increasingly disappeared, companies need specialists skilled in multicultural and international marketing and business.
Marketing Management — Marketing managers often develop a company's marketing strategies and campaigns that other members of their team carry out.
Marketing Research or Analytics — People in this specialty collect and analyze data to determine the effectiveness of strategies and campaigns. Marketing managers then use these analytics to inform their decisions.
Digital Marketing — This concentration focuses on all aspects of a company's online marketing strategy. This could include search engine optimization (SEO), email newsletters, market research, sales conversions and more.
Social Media Marketing — With the proliferation of social media platforms, this concentration focuses on engaging a company's customers where they congregate, whether it's Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok or other social media channels.
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